How to open a flower shop business in Australia?
The flower business is a profession that describes the trading of flowers. This trading also involves the cultivation of flowers, the business of selling them and to make their arrangement. People of Australia usually choose business of flowers as their second career in life as this business contains no age barriers to be successful. This business demands some designing skills.
Skills needed to be a florist:
A florist is a person who starts their own business of flowers. A successful florist is one who can design and assemble the flowers properly and beautifully. They make the arrangement of flowers according to the demand of customers. They are not only good in making different size bouquets but are also able to décor the important events or to recommend the flowers according to the event. In order to be successful in the world of floristry, you need to be multi-tasker. It is really important to work with pressure in the business of flowers especially when there are special days such as valentine’s day, Mother’s Day etc. These are the days when florists are usually run out of their feet. Personal skills are really important as flowers have a very deep association with emotions. So, it is your duty to choose the flowers accordingly.
How to start a flower business?
There are many people who know the floristry skills, but they don’t have a good sense of business. You must know about sales and marketing, stock ordering and accounting in order to run a small shop of flowers. You can grow flowers by your own-self or can have a deal with a professional flowering person.
To open a flower shop for business, you need to do good planning first. Do some research about it that how can your business and shop will survive. Have some discussion with the other store owners nearby but make sure they are not your competitors.
Next step is to find a good place to open a shop. Try to choose a place where there is a big population. It should be close to the proximity of high traffic areas. This will help you to have a large number of customers. Your shop should have an online presence as the online market has more value nowadays. Research about the new taste of the young generation regarding flowers.
Use social media to advertise your shop and arrangements. Facebook and Pinterest are the best to be used for this purpose. Post unique arrangement of flowers with reasonable prices. It would be good if you give some free arrangements to few events or to farmer’s market in order to get some name in the market. For this purpose, you need to have money for the investment and have to be very social.
Compared to other businesses listed with business brokers Sydney, a flower shop business does not consume much amount. You need to spend minimal amount on the furniture and location and then on the cooler so that flowers remain fresh for longer. Other startup cost includes vases, baskets, ribbons, tables, cards and pruning equipment.